PoetAR is an on-going project exploring parametric and responsive typography using AR tools. Our team brings together a group of individuals with theoretical and practical knowledge in design, performance art, code, typography and font design. 

We are always open to learn about possible collaborations, exchanges and exhibition spaces. If you have something in mind, please contact us!


Merav Perez is an interdisciplinary designer and educator with special interest in the crossing points between performance art and contemporary design practices. Senior lecturer in the Industrial Design department at Shenkar College of Engineering and Design and visiting lecturer at NABA Milan.

Studied her B.Des in the Visual Communication Department at the Bezalel Academy of Art and Design, Jerusalem. Graduated from the Interdisciplinary Program in the Arts, Tel Aviv University Faculty of the Arts (summa cum laude). Her thesis focused on the relations between performance art and contemporary experimental design.

PoetReality is the latest milestone in her long inquiry into the worlds of typography, spoken word and digital tools.


Matan Zohar

Matan Zohar is a Creative Coder and Interaction Designer experienced in parametric algorithms and Mixed Reality. He graduated from the joint program of the Hebrew University and Bezalel Academy of Arts in Computer Science and Design.

Matan has been developing tools and experiences for artistic use at industry leading companies such as Autodesk and Disney. He focuses on simple algorithmic tools for generating designs, enabling any level of creators to make their own art.


Daniel Grumer

Daniel Grumer works in the field of multilingual type design and typography. He has graduated from Bezalel Academy of Arts and Design in Jerusalem, and received his Master of Design in Type and Media from the The Royal Academy of Art in The Hague, The Netherlands. In 2017, Daniel joined Fontef independent type foundry.

Daniel is the typographic adviser in the project, developping a responsive and parametric handwriting font in Hebrew toward implementation in AR developping tools.


Contact Us

Merav and Matan experimenting with an alpha version of the app
An early sketch using strong words written by the poet n a y y i r a h   w a h e e d

© 2018 by Merav Perez, Matan Zohar a​nd Daniel Grumer . Proudly created with Wix.com